Andre Dettler
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Startup Product Designer

FlexShelf 

9/16/2013

 
Picture
Product for www.flexroller.com
This was a product I designed as an upgrade for the existing flex roller shelves at www.flexroller.com. This allowed all major retail shelving to have integrated branding or themes to be printed and slid within clear front windows of shelves. The material also allowed for LED illumination, easier retrieval of product (it flexes) while providing a new retail branding options and a clearer yet exciting retail experience.

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